001 — Portfolio
Dubai, UAE
2026

HAMDI HABEN

Creative conviction.  Commercial impact.

CMO
Creative Director
Art Director

About

Strategy
meets
Instinct.

20+
Years in the field
9+
Brands directed
3
Markets — FR · AE · INT
∞
Collections imagined
Hamdi HaBen

I am Hamdi HaBen. French-Tunisian, based in Dubai, operating seamlessly between Paris and Cannes. I build brands at the exact intersection of instinct and data.

My methodology was forged scaling global retail giants like Benetton, Bershka, Étam Group, and Tally Weijl. Today, I apply that same uncompromising scale to agile DNVBs. As CMO and Creative Director for FINCUT, I drive international expansion for French menswear.

I do not just scale the visions of others — I engineer my own, launching premium concepts like nøm and Cachô. My expertise spans art direction, Meta Ads, Shopify CRO, bilingual copywriting, and global team leadership.

I treat strategy and creativity as a single discipline. Numbers matter, but aesthetic conviction wins.

Expertise

01

Creative Direction

Visual identity, campaign concept, art direction for fashion collections and lookbooks. From brief to final image.

02

Brand Strategy

Brand architecture, positioning, naming, and narrative. Building brands that have something to say at scale.

03

Digital Marketing

Meta Ads strategy, influencer & whitelisting management, full-funnel performance. Data-led, creative-first.

04

Content & Copy

Copywriting, email marketing (Klaviyo, Mailchimp), UGC scripts, campaign messaging in FR & EN.

05

E-Commerce & CRO

Shopify architecture, conversion optimization, product page strategy, customer journey mapping.

06

Team & Operations

Creative team management, production oversight, SAV coordination. The vision executed, on time.

The
Archive

Brands built, directed, and grown from the ground up.

Current

FINCUT French menswear expanding globally from Dubai. Sharp aesthetics, uncompromising growth.
CMO — Creative Director — Art Director

Own Ventures

nøm Premium Scandinavian-inspired activewear engineered exclusively for men sizes XL–4XL.
Founder — Brand Director
Cachô Premium Brazilian-inspired DTC haircare for textured curls in the French market.
Founder — Creative Direction

Global Experience

Benetton Heritage global apparel. Iconic visual aesthetics merged with modern commercial execution.
Creative & Marketing
Bershka High-volume urban fashion. Driving commercial impact for a hyper-connected global demographic.
Creative & Marketing
Étam Group International retail powerhouse. Scaling fashion and intimates across highly competitive markets.
Creative & Marketing
Tally Weijl Trend-driven apparel. Executing high-energy marketing systems for a digitally native audience.
Creative & Marketing

Manifesto

The
Way
I
Work

A brand is not a logo. It is a promise delivered relentlessly.

Strategy without creative is just a spreadsheet. Creative without strategy is just noise. I do not separate the two. They are the exact same muscle.

My foundation was built inside the machines of global giants like Benetton and Bershka, but my execution is tailored for the agility of modern DNVBs.

I do not believe in fluff, marketing jargon, or vanity metrics. I believe in aesthetics that sell and systems that scale.

Instinct starts the fire. Data fans the flames. The work is the only thing that matters.

Available for select projects

Build
with me.
Book a Call Email LinkedIn Instagram
Based in Dubai, UAE
© 2026 Hamdi HaBen CMO · Creative Director · Art Director